Many small business owners find that their web pages do not respond as expected or that visitors are leaving their site without having completed the action they set out to accomplish. Maybe your e-commerce store is not receiving the amount of traffic you had hoped for, or maybe you have set up a blog but are not getting any visitors. It is important to understand that improving your website’s performance is a multi-step process and it begins with the basics.
Step 1: Analyze Your Web Traffic
It is important to understand your website traffic including how many visitors you are receiving each day, how many are dropping off on your site, and where they are coming from. Analyzing the number of visitors you receive per day is essential because it will give you an idea of your potential growth. If the number is low, it could be a result of missing out on search engine optimization or having a limited budget for advertising. You should also understand how many visitors are dropping off on your website because these are opportunities you are missing out on.
Step 2: Optimize Your Web Pages
In order to increase the number of visitors who are staying on your website, you need to optimize your pages. One of the most important things to do is ensure that the content of your webpage is relevant and interesting to your target audience. If you have a lot of pictures, consider what information they are providing. A picture is often worth a thousand words and it is an opportunity to provide additional information to your visitors.
In addition, there are several tools including Google Analytics and HotJar which can be used to understand visitor behavior on a page. Understanding visitor behavior is important because it allows you to identify the pages that may be causing visitors to leave your site and it also helps you better understand the needs of your customers.
Step 3: Make sure Your Site is Mobile Friendly
It has been reported that more than half of customer interactions are now taking place on mobile devices. In order to optimize your website’s performance, it is important that you ensure all of your pages are mobile-friendly. This means that your site should be easily read on mobile phones in addition to tablets. If this is not the case, many of your visitors may be leaving your website and never returning.
Step 4: Utilize Social Media to Promote Your Site
After you have optimized your pages and your site is mobile-friendly, it is time to think about social media. All around the world, people are using social media sites such as Facebook and Twitter to find the products they need and stay in touch with friends and family. For small businesses, social media is a great way to promote your site and generate traffic.
Another key benefit of social media is that it allows you to provide an opportunity for customer feedback. This can be extremely helpful because it will help you identify any issues that may be causing your site to perform poorly.
Step 5: Track Your Web Performance
After you have optimized your website, it is time to track your performance. This can be done by identifying key conversions that are necessary for you to reach your business goals. For example, if you run an e-commerce store, it is important to see how many visitors are making purchases. This will help you understand how well your site is performing.
Once you have identified these key conversions, it is important to take a close look at them and figure out what is slowing things down. If you are not receiving many visitors, you will need to begin with the basics such as SEO and improving your site’s mobile performance. If you are receiving a high number of visitors but they are not converting, it is key to look into the design of your site to see how it can be improved. Read more